How Harsh Mariwala turned Parachute coconut oil into Marico's Rs 1 lakh crore empire
A profile of Marico's rise from Bombay Oil Industries roots to a Rs 13,611-crore consumer goods firm spanning 25 countries. Traces Parachute's branding and packaging innovations from the 1970s, including a shift to plastic packs that cut packaging costs by nearly 50%.
Profile of Harsh Mariwala building Marico into a Rs 13,611-crore consumer goods firm with over Rs 1 lakh crore market cap, tracing Parachute coconut oil's branding and packaging innovations from the 1970s.