Honda Bets on India After First-Ever Annual Loss of ¥414.3bn

Reeling from its first annual loss of ¥414.3 billion, Honda is pivoting to India as a turnaround engine. From 2028 it will roll out India-specific sub-4m cars and midsize SUVs, targeting 10 models by 2030 including 7 SUVs, while expanding motorcycle capacity toward a 22.8m global unit goal.

— Filed Thu, 14 May, 2026, 23:25 IST · Source Forbes India · Updated

Honda posted its first annual loss (¥414.3bn) and named India a focus growth market. From 2028 it will launch India-specific sub-4m cars and midsize SUVs, 10 models by 2030, and expand motorcycle capacity.

Why this matters

Builds on Honda's prior plan to launch India-specific cars from 2028, leveraging its 6M two-wheeler base. The record loss accelerates India as Honda's turnaround engine amid global pressure.

Retail-company signals steady at 2,131 over the past 90 days.