Homegrown D2C brands drive 1.8X occasion-wear demand on Myntra as category grows 50% YoY
Women's occasion wear on Myntra surged 50% YoY during wedding season, with homegrown D2C brands like Koskii, Lakshita, Suta and Gulmohar Jaipur fueling a 1.8X demand spike. Lehenga cholis and co-ord sets led the growth.
Homegrown D2C brands drove a 1.8X increase in women's occasion wear demand on Myntra, with the category growing 50% YoY during wedding season. Lehenga cholis and co-ord sets were key growth drivers.