Homegrown D2C brands drive 1.8X demand on Myntra as occasion wear surges 50% YoY
ET Retail's EDNS 2026 coverage spotlights D2C momentum, with homegrown brands driving 1.8X demand on Myntra and women's occasion wear up 50% YoY. A fireside chat with BigBasket founder Hari Menon rounds out the D2C signals.
ET Retail D2C coverage from EDNS 2026 includes a fireside chat with BigBasket founder Hari Menon and notes homegrown D2C brands drove 1.8X demand on Myntra, with women's occasion wear up 50% YoY.