Hexalip flags 'Commercial Commitment Gap' as 98% of digital shoppers exit Indian phygital retailers
Consultant Anuj Ramchandra argues a hidden commitment gap is killing phygital retail, citing 98% digital exit rates against 30% physical conversion. His DCP framework reportedly delivered an 83% conversion lift and $7.3M in added revenue for a travel client.
Hexalip's Anuj Ramchandra flags a Commercial Commitment Gap killing Indian phygital retailers, where 98% of digital shoppers exit versus 30% physical conversion. His DCP methodology reportedly drove 83% conversion lift and $7.3M revenue for a travel client.