Hershey India exits non-metro general trade to focus on six major cities
Hershey India is shifting to a premium-led omnichannel model centred on the top six cities, modern trade, quick commerce and e-commerce. The reset follows flat FY2025 revenue of ₹525.2 crore, though net loss narrowed to ₹68.6 crore and its chocolate-bar and quick-commerce business doubled.
Hershey India will exit general trade in non-metros and focus distribution on the top six cities, prioritising modern trade, quick commerce and e-commerce. The premium-led omnichannel reset aims to improve India profitability after FY2025 revenue remained broadly flat.
Why this matters
The move extends Hershey India’s recent signal on exiting non-metro general trade to concentrate on six biggest cities, while increasing emphasis on premium omnichannel distribution.
Omni-channel is steady, with 1,800 signals recorded in the past 90 days.