Hero MotoCorp appoints Anuj Dua to lead premium segment business

Hero MotoCorp has appointed Anuj Dua to lead its premium segment business, sharpening leadership focus on its higher-end two-wheeler portfolio. The appointment is effective August 3, 2026.

— Filed Mon, 3 Aug, 2026, 13:36 IST · Source ET Auto Retail · Updated

Hero MotoCorp has appointed Anuj Dua to lead its premium segment business, strengthening leadership focus on its higher-end two-wheeler portfolio.

Why this matters

The leadership move follows Hero MotoCorp’s 18.6% July sales increase to 533,416 units and expansion of its Hero Premia network, linking premium-channel growth with dedicated segment leadership.

Leadership is steady, with 989 signals recorded over the past 90 days.