Haleon's Sensodyne enters India kids' oral care with Pronamel, ₹175 for 70g
Sensodyne extends into children's segment with Pronamel Kids in Strawberry and Bubble Mint, targeting ages 2+. Rollout spans general trade, modern trade and e-commerce, backed by a digital push across YouTube, Instagram and OTT — a category-broadening play for Haleon in India.
Haleon's Sensodyne enters India's children's oral care segment with Pronamel Kids toothpaste in Strawberry and Bubble Mint flavours, priced at ₹175 for 70g. Distribution spans general trade, modern trade, and e-commerce, supported by a digital campaign across YouTube, Instagram, and OTT.