Haldiram’s takes its experiential eatery format to London
The Indian snack brand is extending beyond packaged foods with a 120-seat London restaurant, signalling how legacy food brands are using dine-in formats to build experience and international reach.
Snack brands are extending into experiential restaurants, with Haldiram’s expanding its eatery format to London. Separately, an EY-IMI report forecasts India’s paid music subscriptions could double from 14 million in 2025 to 28–30 million by 2028.
Why this matters
The London restaurant follows Haldiram's reported June plan for its first UK site in Leicester Square and aligns with its global capacity scaling alongside Dadu Mithai Vatika as Indian mithai exports rise 10%.
Store-opening activity is steady, with 1,528 signals in the past 90 days; no QoQ figure is provided.