Gupshup AI revenues climb as retailers, banks pivot from SMS to conversational commerce

Enterprises in retail, e-commerce and BFSI are shifting spend from bulk SMS and WhatsApp blasts to generative AI agents, voice bots and conversational commerce flows on WhatsApp, RCS and Instagram, lifting Gupshup's AI-led revenue and improving conversion and resolution rates.

— Filed Sun, 7 Jun, 2026, 22:40 IST · Source Moneycontrol · Updated

Gupshup reports rising AI-led revenues as enterprises in banking, retail and e-commerce shift from SMS/WhatsApp bulk messaging to generative AI agents, voice bots and conversational commerce flows across WhatsApp, RCS and Instagram, driving higher conversion and resolution rates.

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