GSSBB eyes India luxury beauty crown with Rs 650 cr GMV, Creed signing and 10-15 NARS boutiques

Distributor of ~40 luxury beauty brands including Armani, Prada and Valentino clocks Rs 425 cr billing and Rs 650 cr GMV at 90% CAGR. Fragrance dominates 60-62% of mix, makeup 25%. NARS scaling 250-300% YoY with three boutiques live and 10-15 targeted, while 4-5 new brand additions are queued.

— Filed Mon, 8 Jun, 2026, 18:05 IST · Source ET Retail · Updated

GSSBB, managing ~40 luxury beauty brands in India including Armani, NARS and newly-signed Creed, posted Rs 650 cr GMV with 90% CAGR. Plans 4-5 new brand additions and 10-15 NARS boutiques via omnichannel expansion.

Why this matters

GSSBB is consolidating leadership in India's luxury beauty distribution as fragrance demand surges, leveraging scale across ~40 brands and aggressive boutique expansion to capture premiumisation.

Retail-company signals steady at 2353 over 90 days, reflecting sustained category activity.