Google appeals Delhi ruling that curbs rivals bidding on brand keywords
Google has filed a 4,761-page appeal against a Delhi High Court order holding it liable for letting competitors buy Hindware's brand name as ad keywords, with $31,600 in damages. The outcome could reset trademark-keyword advertising rules for Indian consumer brands defending their names in search.
Google appeals a Delhi High Court ruling favoring bathroom-fittings brand Hindware, which held Google liable for letting rivals buy Hindware's brand name as ad keywords. Outcome could reshape trademark-keyword advertising rules for Indian consumer brands.