Google appeals Delhi HC ruling on trademark keyword bidding in Hindware case
Google is challenging a 22 May Delhi High Court judgment that held it liable for trademark infringement by letting advertisers bid on Hindware's brand as an ad keyword, with ₹30 lakh damages awarded. The precedent could reshape how retail brands like Cera and Grohe police rivals' use of their names in Google Ads.
Google is appealing a Delhi HC ruling that held it liable for trademark infringement over allowing advertisers to bid on Hindware's trademark as an ad keyword, a precedent-setting case reshaping India's online advertising rules for retail brands.