Google appeals Delhi HC ruling on rivals bidding Hindware trademark as ad keyword
Google has challenged a 22 May Delhi HC order holding it liable for trademark infringement over allowing competitors to bid on sanitaryware brand Hindware's registered name as a Google Ads keyword. The ₹30 lakh damages case, rooted in a 2013-14 dispute, could reshape rules on trademarked search terms in Indian online advertising.
Google appeals a Delhi HC ruling holding it liable for trademark infringement over allowing rivals to bid on Hindware's registered brand as a Google Ads keyword. The case could reshape rules on online advertising and trademarked search terms in India.
Why this matters
Google's appeal continues the Hindware trademark keyword dispute, following earlier signals on the Delhi HC bar on rivals bidding for the brand's name and curbs on brand keyword bidding in Indian ad markets.
Retail-company signals accelerating, up +689000% QoQ.