Google Appeals Delhi HC Ruling In Hindware Keyword Trademark Case

Google is challenging a Delhi High Court verdict that found it infringed sanitaryware brand Hindware's trademark by auctioning brand keywords to rivals via Google Ads. The July 10 hearing could reset keyword-bidding rules for Indian consumer brands defending trademarks online.

— Filed Fri, 10 Jul, 2026, 00:19 IST · Source Inc42 · Updated

Google is appealing a Delhi HC ruling that found it infringed sanitaryware brand Hindware's trademark by auctioning its keywords to rivals on Google Ads. The July 10 hearing could reshape keyword-bidding rules affecting Indian brands.

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