Google appeals Delhi HC bar on rivals bidding for Hindware trademark as ad keywords
Google has moved the Delhi HC Division Bench against a single-judge ruling that barred competitors from bidding on Hindware's trademark as Google Ads keywords. The 163-page ruling invoked Section 29(8), and the appeal will shape how Indian consumer brands defend their names in search advertising.
Google is appealing a Delhi HC single-judge ruling that barred rivals from bidding on Hindware's trademark as Google Ads keywords, calling it trademark infringement. The Division Bench hearing affects how Indian consumer brands protect their names in search advertising.