Gold, Silver Prices Crash Ahead of Festive Season; Analysts Back Titan, Kalyan Jewellers

A sharp drop in gold (₹3,000 per 10 grams) and silver (₹7,300 per kilogram) ahead of the festive and wedding season has analysts favouring jewellery stocks. Kalyan Jewellers is highlighted for franchise-led expansion and margin gains, while caution is advised on gold loan companies.

— Filed Fri, 17 Jul, 2026, 14:45 IST · Source Business Today · Latest · Updated

Gold and silver prices dropped sharply ahead of festive/wedding season. Analyst favours jewellery stocks Titan and Kalyan Jewellers, citing Kalyan's franchise-led expansion and margin gains, while advising caution on gold loan companies.

Why this matters

Reinforces Titan's jewellery momentum after it projected a 25% Q2 revenue jump on gold duty cuts and expanded its beYon lab-grown diamond brand with a new Mumbai store.

Retail-brand signals accelerating at +316800% QoQ.