Godrej Pet Care to broaden Ninja portfolio into wet food, treats and cat food
After debuting dog-food brand Ninja, Godrej Pet Care plans to add wet food, treats and cat food while expanding from Tamil Nadu into South and western India, taking on Reliance's Waggies, Drools and Pedigree in a market growing 15%+ annually to an estimated $884.4M in 2025.
Godrej Pet Care plans to expand dog-food brand Ninja into wet food, treats and cat food, and grow geographically from Tamil Nadu into South and western India, competing with Reliance's Waggies, Drools and Pedigree in India's mass pet-food segment.