Godrej Consumer scales pet food brand Ninja across south India, eyes Rs 500 crore in 3 years
Godrej Consumer is expanding its pet food brand Ninja from Tamil Nadu into Andhra, Telangana, Karnataka and Kerala, targeting Rs 500 crore over three years before a pan-India push by FY28. The move bets on India's growing Rs 6,000 crore pet care market.
Godrej Consumer is scaling its pet food brand Ninja beyond Tamil Nadu into Andhra, Telangana, Karnataka and Kerala, targeting Rs 500 crore in three years before going pan-India by FY28 in the growing Rs 6,000 crore pet care market.
Why this matters
Godrej Consumer extends its category expansion playbook into pet care, mirroring how Indian FMCG majors are chasing high-growth adjacencies and new markets beyond core staples.
retail-brand activity steady at 2,053 signals over the last 90 days.