Global Smartphone Sales Drop 11% as DRAM, NAND Supply Crunch Drives Price Hikes
Q2 2026 global smartphone shipments fell 11% YoY on a deepening memory shortage. Samsung led with 24% share, Apple at 20% with shipments up 3%. India and Middle East demand stayed strong, keeping Indian contract manufacturers like Dixon, Kaynes, Syrma and PG Electroplast in focus for PLI-driven upside or margin pressure.
Global smartphone shipments fell 11% in Q2 2026 on DRAM/NAND shortage and price hikes. India-relevant: strong demand named for India/Middle East; Indian contract manufacturers like Dixon, Kaynes, Syrma, PG Electroplast may see impact or PLI-driven upside.
Why this matters
Samsung reclaimed the global smartphone lead as the memory crunch reshaped pricing, echoing recent price hikes by Samsung and OnePlus in India and a 13-year Q2 low cushioned by Indian demand.
retail-company theme accelerating at +796200% QoQ.