Gillette India's Venus grooming brand grows 20%+ annually, doubles sales in five years
Gillette India's women's grooming brand Venus is expanding over 20% year-on-year, with sales 1.5x over five years and profits doubling. The company is broadening its portfolio from entry-level to premium and scaling influencer-led digital campaigns to attract new female users.
Gillette India's Venus women's grooming brand is growing over 20% annually and contributes double-digit share to grooming portfolio. Company is expanding portfolio from entry-level to premium, ramping influencer-led campaigns and digital outreach to attract new female users.