Gen Z forces FMCG giants Marico, Nestle, Orkla to rewire portfolios around health and digital-first buys
Indian FMCG majors are reshaping M&A, R&D and brand strategy around Gen Z and millennials, who now drive ~35% of consumption spending. Marico's ₹800 crore bets, Nestle's premium plays and Orkla's MTR refresh signal a decisive pivot to healthier, label-transparent, digital-native products.
Indian FMCG majors including Marico, Nestle India and Orkla are reshaping portfolios, M&A and R&D around Gen Z and millennial consumers, who drive ~35% of India's consumption spending and demand healthier, digital-first, label-transparent products.