Gen Z drives cinema rebound: under-30s deliver 57% of Hindi box office, says PVR Inox
PVR Inox flags Gen Z as the engine of India's cinema recovery, with under-30s contributing 57% of Hindi box office and up to 70% of first-day revenues. Originals, regional sleepers and titles like Obsession ($234M) and Backrooms ($221M) are filling gaps between tentpoles, backstopping premiumisation and tier-2 expansion alongside CineNow's ₹1,350 cr fund.
PVR Inox says Gen Z audiences are driving cinema footfalls, with under-30s contributing 57% of Hindi box office. Original films, regional titles and sleeper hits are sustaining occupancies between tentpoles, supporting premiumisation and tier-2 expansion.