Gen Z drags audiences back to multiplexes, PVR Inox says
Under-30 viewers now deliver 57% of Hindi box office and 70% of first-day revenues, per PVR Inox. Sleeper hits like Obsession ($234M) and Backrooms ($221M), plus a ₹1,350 crore CineNow fund, are reshaping theatrical strategy as digital fatigue pushes Gen Z back to premium screens and smaller-town cinemas.
PVR Inox says Gen Z is driving cinema admissions amid digital fatigue, with under-30 audiences contributing 57% of Hindi box office. Premiumisation, smaller-town expansion, and sleeper hits like Obsession and Backrooms are reshaping theatrical strategy.
Why this matters
PVR Inox is recalibrating its theatrical playbook around Gen Z, leaning on sleeper hits and a ₹1,350 crore CineNow fund to lock in younger footfall as streaming fatigue grows.
Footfall theme steady with 178 signals in last 90 days, signaling sustained recovery momentum.