Gen Z could reshape India’s gold market through digital, liquid and customised buying
A World Gold Council report says Gen Z’s preference for digital gold, liquidity, customisation and omnichannel access could modernise India’s jewellery market, alongside new monetisation and bullion-market infrastructure.
World Gold Council says Gen Z’s preference for digital gold, liquidity, customisation and omnichannel buying could modernise India’s gold and jewellery market. It recommends integrated gold monetisation, digital and bullion systems, plus a National Gold Board and Gold Innovation Centre.
Why this matters
The report follows World Gold Council signals that India’s Q2 gold demand fell 6% as jewellery buying dropped 15%, even as gold spending rose 50%, highlighting pressure on traditional jewellery demand.
Omni-channel is accelerating, up +205200% QoQ.