Gajab.com debuts India e-commerce platform built around buyer-driven bargaining
Founder Shahnawaz Merchant launches Gajab.com with 5,000 SKUs across toys, home, kitchen and stationery, targeting 25,000 SKUs this quarter. The platform reintroduces bazaar-style negotiation to online retail, betting on Tier 2/3 cities that drive 60% of India's $125 billion e-commerce market.
Gajab.com launches India e-commerce platform with buyer-driven bargaining, opening with 5,000 SKUs across toys, home/kitchen and stationery. Founder Shahnawaz Merchant targets 25,000 SKUs this quarter, betting on India's persistent bazaar-style price negotiation behaviour.