FSSAI tells Dabur to halt sales of products carrying misleading “100%” claims
Food regulator FSSAI has directed Dabur India to immediately stop selling specified honey, oil and coconut products carrying “100%” claims it found misleading. The company has also been asked to address improper Jaivik Bharat logo use and submit an action-taken report within 15 days.
FSSAI ordered Dabur India to immediately halt sales of food products carrying misleading “100%” claims, including honey, oils and coconut products. It also cited improper Jaivik Bharat logo use on two organic products and sought an action taken report within 15 days.
Why this matters
The directive follows Dabur’s double-digit Q1 growth and 15.3% Q1 FY27 profit rise, as the company targets double-digit FY27 growth through premiumisation.
Retail-company is accelerating, up 230583% QoQ.