FSSAI orders Dabur to halt food products carrying misleading ‘100%’ claims

India’s food regulator has directed Dabur to stop selling food products carrying misleading “100%” claims, citing labelling and advertising violations. FSSAI also flagged alleged improper use of the Jaivik Bharat logo on select organic products and sought a compliance report within 15 days.

— Filed Mon, 3 Aug, 2026, 23:31 IST · Source NDTV Profit · Updated

FSSAI ordered Dabur to stop selling food products carrying misleading “100%” claims, citing advertising and labelling violations. The regulator also flagged improper Jaivik Bharat logo use on select organic products and sought an action taken report within 15 days.