FSSAI hits Swiggy Instamart with nine food-safety notices, flags own NOICE private label
India's food regulator issued nine notices to Swiggy Instamart over expired, spoiled and contaminated food complaints, including two products from Swiggy's own NOICE private label. The action sharpens platform liability questions across quick commerce, with peers Blinkit and Zepto also in scope.
FSSAI issued nine notices to Swiggy Instamart over expired, spoiled and contaminated food complaints, including two products from Swiggy's own NOICE private label, sharpening platform food-safety liability questions across quick commerce.
Why this matters
The notices land as Swiggy Instamart's ecosystem stays active, with ex-architect Karthik Gurumurthy raising $3 Mn led by Matrix Partners India. Regulatory scrutiny now tests private-label and platform accountability in quick commerce.
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