FSSAI gives energy-drink brands 90 days to remove ‘Energy Drink’ from labels
FSSAI’s labelling directive could disrupt distributor pickups and supply for Red Bull, Sting, Monster and local rivals, affecting India’s ₹13,000-crore energy-drinks market.
FSSAI has ordered beverage companies to remove “Energy Drink” from labels within 90 days, disrupting distributor pickups and threatening supplies. The directive could affect Red Bull, Sting, Monster and Indian brands across India’s ₹13,000-crore energy-drinks market.
Why this matters
The directive follows recent signals on FSSAI’s energy-drink label crackdown disrupting distribution and putting category inventory at risk, extending a fast-moving compliance issue for beverage brands.
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