FSSAI-flagged D2C food brands still selling on Blinkit, Zepto despite misleading-claim notices

India's food regulator flagged 163 products from 14 D2C brands including Storia, Troovy and Two Brothers Organic Farms for misleading claims, but 120 remain in circulation. 8 of 15 flagged SKUs still listed on Blinkit, raising accountability questions as quick-commerce platforms shift to inventory-led models.

— Filed Thu, 18 Jun, 2026, 17:46 IST · Source Medianama · Updated

FSSAI flagged 14 D2C food brands for misleading claims, but products from Storia, Troovy, Two Brothers Organic Farms remain on Blinkit, Zepto, Instamart. Raises accountability questions as Blinkit operates inventory model and Zepto/Swiggy plan similar pivots.

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