FSSAI bars select Diageo and Inbrew liquor brands over flavouring violations
FSSAI has halted sales of select United Spirits (Diageo) and Inbrew whisky and rum products, including variants of Antiquity Blue, Royal Challenge, Bagpiper and Old Monk, citing non-compliance over added flavours and prescribed production standards.
FSSAI has barred select Diageo/United Spirits and Inbrew whisky and rum products, citing use of artificial flavours instead of prescribed ageing and ingredients. The crackdown affects Antiquity Blue, Royal Challenge, Bagpiper and three Old Monk variants.
Why this matters
No related recent United Spirits signals are provided; the FSSAI halt adds regulatory compliance risk for Diageo's India liquor portfolio.
Retail-brand signals are accelerating, up 94,925% QoQ.