Frostreats hits Rs 1.36 Cr in 14 months with frozen dog treats across 5 metros
D2C pet brand Frostreats reports Rs 1.36 Cr revenue and 10,000 pets served in 14 months, running a 70:30 online-offline split via 50+ retail and hospitality partners. Claims 50% retention and targets Rs 3 Cr by FY2027.
Daily startup roundup features Frostreats, a D2C dog frozen-treat brand claiming Rs 1.36 Cr revenue in 14 months across five Indian metros via 70:30 online-offline mix and 50+ retail/hospitality partners, targeting Rs 3 Cr by FY2027.
Why this matters
Frostreats marks an early traction milestone in India's frozen pet treats niche, leveraging a hybrid D2C model with hospitality tie-ins to scale beyond pure online channels.
Retail-brand signals steady at 1,303 over the past 90 days.
Also reported by
- YourStory — Same time