Fraganote bags $3 Mn Series A to scale kiosks across 100 cities, enter body care

D2C perfume brand Fraganote raised $3 Mn (₹28.7 Cr) Series A led by V3 Ventures ($2.6 Mn) with Rukam Capital ($0.6 Mn). Funds to expand 42-SKU range into body care, scale kiosk network from 14 to 100 cities, and chase ₹60 Cr FY27 revenue. Brand claims 3 Lakh customers, 35% repeat rate, ₹1,500 AOV.

— Filed Fri, 5 Jun, 2026, 06:43 IST · Source Inc42 · Updated

D2C perfume brand Fraganote raised $3 Mn Series A led by V3 Ventures with Rukam Capital, to expand product line into body care, scale kiosks from 14 cities to 100, and target ₹60 Cr FY27 revenue.

Why this matters

Builds on Fraganote's earlier ₹8 Cr Pre-Series A, escalating its push toward a ₹100 Cr run-rate via offline kiosk expansion and category extension into body care.

Retail-brand activity steady with 957 signals in the last 90 days.