Forevermark by De Beers targets 100 India stores, $100M business in four years
The De Beers jewellery brand opened its first standalone store at Bengaluru's Phoenix Mall of Asia, shifting from shop-in-shop to owned luxury retail. From 8 stores today, it aims for 20 by end-2025 and 100 within four years, betting on India as the second-largest natural-diamond market.
Forevermark by De Beers opened its first standalone store in Bengaluru and targets 100 India stores and $100 million business in four years, transitioning from shop-in-shop to owned luxury retail, betting on natural-diamond demand.