FollowG plugs into ONDC to take small electronics retailers nationwide
Mumbai-based AI retail platform FollowG has integrated with ONDC for the electronics category, enabling SME retailers to sell pan-India. The 2022-founded firm bundles a B2B app, ERP, retailer credit and white-label tools, and claims Rs336 crore GMV across 70,000 mobile phones moved.
FollowG, a Mumbai-based AI retail platform, has integrated with ONDC to help small and medium electronics retailers across India sell nationwide, offering B2B app, ERP, retailer credit, and white-label solutions for electronics brands.
Why this matters
FollowG's ONDC tie-up extends its 2022-launched SME retailer stack from local B2B distribution into pan-India commerce, layering network reach onto its existing ERP, credit and white-label offerings.
Omni-channel activity steady at 236 signals in last 90 days.