Foam Home marks 50 years with Circadia, a premium sleep line built with Technogel Italy
Homegrown mattress maker Foam Home launches Circadia, a premium sleep collection developed with global partners including Technogel Italy, BekaertDeslee and Latexco Belgium. The move targets Indian consumers increasingly treating sleep as a long-term wellbeing investment.
Indian homegrown mattress brand Foam Home marks its 50th year by launching Circadia, a premium sleep collection developed with Technogel Italy, targeting Indian consumers who view sleep as a long-term wellbeing investment.
Why this matters
Foam Home's move up-market with Circadia signals a shift from mass mattress maker to premium sleep-wellness brand, leaning on global manufacturing partners to compete for higher-value Indian consumers.
Retail-brand signals accelerating at +295800% QoQ.
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