FMCG firms double down on Rs 5-10 packs as inflation squeezes Indian households
Small packs growing 9-10% vs 4-5% for larger formats, now 40-60% of category volumes. Parle, Britannia, AWL and Dabur are shrinking grammage while HUL, Colgate and Marico push 4-10% price hikes — including 9% on Colgate and 6-10% on Saffola.
Indian FMCG firms ramp up Rs 5-10 packs as inflation squeezes households; small packs growing 9-10% vs 4-5% for larger formats. Parle, Britannia, AWL, Dabur shrink grammage while HUL, Colgate, Marico hike prices 4-10%.