Flipkart scraps Rs 1,000 price cap, extends zero-commission fashion selling to all price tiers

Flipkart removed the Rs 1,000 ceiling on its zero-commission fashion policy, now covering all price segments to court MSMEs and D2C brands. The move escalates a seller-economics war with Meesho and Amazon India across a $70B apparel market projected to hit $130-150B by 2030.

— Filed Thu, 9 Jul, 2026, 14:28 IST · Source IMAGES Business of Fashion · Updated

Flipkart removed the Rs 1,000 price cap on its zero-commission fashion policy, extending it across all price segments to support MSMEs and D2C brands, escalating a seller-economics battle with Meesho and Amazon India in India's growing apparel market.