Flipkart scraps fashion commissions across all price points, matching Amazon India's fee cuts

Flipkart removes the ₹1,000 price threshold on its zero-commission fashion policy, eliminating 14-18% commissions for ~90,000 active sellers and layering in AI tools. The move mirrors Amazon India's earlier zero-referral-fee push covering 125M+ products, intensifying the e-commerce fashion price war as Gen Z drives ~50% of category demand.

— Filed Wed, 8 Jul, 2026, 13:16 IST · Source Business Standard · Companies · Updated

Flipkart extends its zero-commission fashion policy to all price points, eliminating 14-18% commissions for ~90,000 sellers and adding AI tools, mirroring Amazon India's earlier fee cuts.

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