Flipkart, Myntra plug into Meta to turn creators into shoppable storefronts
Flipkart and Myntra are integrating with Facebook—and soon Instagram—to let creators tag products directly in posts and earn commissions, collapsing discovery-to-checkout as Gen Z drives 35-48% CAGR in India's social commerce and 70% begin product searches on social platforms.
Flipkart partners with Meta to enable creator-led shoppable tagging of Flipkart and Myntra products on Facebook and later Instagram, letting creators earn commissions and compressing discovery-to-purchase as Gen Z drives India's social commerce surge.
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- Financial Express · BrandWagon — 338h after first sighting