Flipkart, Myntra Hold E-Commerce, Fashion Leadership as BofA Flags Resilient Online Demand
Bank of America channel checks indicate Flipkart retains its lead in India's broader e-commerce market while Myntra continues to dominate online fashion. The report finds no signs of demand weakness despite wider consumption slowdown concerns, signaling sustained momentum for Walmart-owned platforms.
Bank of America report says Flipkart and Myntra retain leadership in India's e-commerce and online fashion markets, with channel checks showing resilient online consumption and no signs of demand weakness despite slowdown concerns.