Flipkart Minutes Enters Quick Commerce, Squeezing Blinkit, Zepto & Swiggy Instamart

Flipkart has launched Flipkart Minutes, its quick commerce play, leveraging Walmart-backed infrastructure and an existing customer base to challenge incumbents Blinkit, Zepto and Swiggy Instamart in India's fiercely contested rapid-delivery market.

— Filed Thu, 2 Jul, 2026, 11:47 IST · Source Inc42 · Quick Commerce · Updated

Flipkart has launched Flipkart Minutes, entering India's crowded quick commerce market and intensifying competition against incumbents Blinkit, Zepto, and Swiggy Instamart by leveraging its existing infrastructure and customer base.