Flipkart Minutes Enters India's Quick Commerce Race Against Blinkit, Zepto & Instamart
Walmart-owned Flipkart has launched Flipkart Minutes, its ultra-fast grocery and essentials delivery format built on dark stores. The move pits the e-commerce giant directly against entrenched players Blinkit, Zepto and Swiggy Instamart, sharply escalating competition in the sub-15-minute delivery segment.
Walmart-owned Flipkart has launched Flipkart Minutes, entering India's quick commerce race against established players Blinkit, Zepto, and Swiggy Instamart, escalating competition in the ultra-fast grocery and essentials delivery segment via dark stores.
Why this matters
The Minutes launch caps Flipkart's quick commerce push, reinforced by hiring ex-Tata Digital CTO Vinay Vaidya as senior VP to deepen its tech bench ahead of taking on entrenched rivals.
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