Flipkart Minutes Enters 10-Minute Delivery Race Against Blinkit, Zepto & Instamart

Flipkart has launched Flipkart Minutes, its quick commerce play targeting the 10-minute delivery of groceries and everyday essentials. The move pits the e-commerce giant directly against incumbents Blinkit, Zepto, and Swiggy Instamart in India's fast-growing instant delivery segment.

— Filed Wed, 15 Jul, 2026, 14:18 IST · Source Inc42 · Quick Commerce · Updated

Flipkart has entered India's quick commerce market with Flipkart Minutes, competing directly with Blinkit, Zepto, and Swiggy Instamart in the fast-growing 10-minute delivery space for groceries and everyday essentials.

Why this matters

Flipkart Minutes marks the e-commerce giant's formal entry into quick commerce, challenging entrenched rivals Blinkit, Zepto, and Swiggy Instamart in India's competitive instant delivery market.

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