Flipkart Minutes drives 50M new visitors to platform, says SVP Hemant Badri
Flipkart's quick-commerce arm has become a major customer acquisition engine, pulling 50 million new visitors onto the parent platform as it battles Blinkit, Zepto, Instamart and BB Now for share in India's intensifying rapid-delivery race.
Flipkart's quick-commerce arm, Flipkart Minutes, has brought 50 million new visitors to the platform, said SVP Hemant Badri, positioning the rapid-delivery service as a key customer acquisition channel amid intensifying competition from Blinkit, Zepto, Instamart and BB Now.
Why this matters
Reinforces Flipkart Minutes' role beyond delivery: the same week it crossed 1,000 dark stores targeting 1,500 in 180+ cities, leadership is framing it as a top-of-funnel acquisition channel for Flipkart.
Omni-channel signals holding steady at 404 over the past 90 days.