Flipkart Minutes bets on Bharat: 90 of next stores in tier II/III as metros saturate
Walmart-owned Flipkart Minutes is taking a contrarian path in quick commerce, scaling to 1,000 dark stores across 130+ cities with half of new sites in tier II/III towns. Cheaper real estate, 30% higher AOVs in fruits & veg, and 5x YoY order volumes underpin the non-metro pivot against Blinkit, Zepto and Instamart.
Flipkart Minutes is pursuing a contrarian quick commerce strategy, operating 1,000 dark stores across 130+ cities with 90 in tier II/III markets, betting on larger value-driven baskets and lower real estate costs outside metros.