Flipkart Minutes, Amazon Now race to 1,500 and 300-city footprint to close gap with Blinkit
Flipkart plans to scale Minutes from 1,000 to 1,500 dark stores while Amazon Now expands to 300 cities from 15, as both chase Blinkit's 2,200-store, 3M daily-order lead in India's $11B quick commerce market. Flipkart's 820K daily orders are growing 5x YoY, with smaller cities up 42x ahead of its Mumbai IPO.
Flipkart and Amazon are accelerating quick commerce expansion in India, targeting smaller cities to challenge dominant Blinkit and Instamart. Flipkart Minutes plans 1,500 stores; Amazon Now scales to 300 cities ahead of Flipkart's Mumbai IPO.
Why this matters
Builds on Flipkart Minutes hitting 1,000 dark stores across 130+ cities with 42x Tier 2/3 order growth, and prior reports of Amazon Now's ₹2,800 Cr commitment to a 300-city push against Blinkit.
Store-opening signals steady at 314 in last 90 days, reflecting sustained quick-commerce buildout.