Flipkart leads India e-commerce at 85M DAUs; Meesho overtakes Amazon, Myntra rules fashion

BofA report pegs Flipkart at 85M daily active users, ahead of Meesho (70M) and Amazon (60M). Myntra leads fashion apps at 21M DAUs, trailed by Ajio (6-7M) and Nykaa Fashion (2M). Value commerce and parcel volumes show no slowdown; Delhivery gains as Meesho outsources 50% of shipments, with PTL growing 20% YoY.

— Filed Fri, 19 Jun, 2026, 15:05 IST · Source Entrackr · Newsletter · Updated

BofA report shows Flipkart leads India e-commerce with 85M DAUs, ahead of Meesho (70M) and Amazon (60M). Myntra dominates fashion apps at 21M DAUs. No slowdown seen in value commerce or parcel volumes; Delhivery benefits from Meesho outsourcing.

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