Flipkart Launches Minutes, Enters India's Quick Commerce Battle

Walmart-owned Flipkart debuts Flipkart Minutes, its dark-store-based rapid delivery format, taking on incumbents Blinkit, Zepto and Swiggy Instamart as ecommerce giants intensify their instant-delivery push.

— Filed Thu, 2 Jul, 2026, 13:47 IST · Source Inc42 · Quick Commerce · Updated

Walmart-owned Flipkart launches Flipkart Minutes, entering India's crowded quick commerce market dominated by Blinkit, Zepto and Swiggy Instamart, competing on dark-store-based rapid delivery as major ecommerce players intensify their instant-delivery expansion.

Why this matters

Flipkart extends its ecommerce footprint into instant delivery with Minutes, taking on Blinkit, Zepto and Instamart. The move follows Walmart's $16B Flipkart acquisition and marks a deeper omni-channel push into India's fast-growing quick commerce segment.

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